Small Business Website - The Content Management
The biggest asset in any business is its
information. This being the case, a content management system for a small business website can prove to be
invaluable. This is because content management systems lower operating costs, are more efficient and offer small
business owners a wide range of features for their websites. Before selecting a content management solution, it is
important that you know the nature of your content, the features in the management system, and the desired quality
of the website experience.
Some content management systems are simply static,
which means they do not have a database. These systems are easy and inexpensive to implement and they do not
require knowledge of HTML programming. A small business website will find that static management solutions offer
modest publishing needs for a professional business web design that is well suited for them.
If your business is looking to having a
full-featured website without the hassle of dedicated IT resources toward system set-up and maintenance, then a
hosted content management solution may the better option. This option usually has a lower up-front implementation
cost with an ongoing subscription fee. The variety of hosted solutions also means that a small business website
owner has a wide choice to choose from. There are blog-oriented solutions and a variety of full-featured solutions
with clickability offers. These solutions are a good choice for businesses that want to avoid the headaches of
installing a content management solution on their website.
Another solution for a small business website is open source. Open source is free and
customizable. One advantage of open source is the fact that they allow for a wide range of plug-ins that can be
used to add functionality in such things as visitor tracking and ad management among others. The fact that open
source comes with the source code allows for business owners to change the program to suite their
Commercial alternatives of open source offer ready-to-use and extendible ‘turn-key’ solutions and
they come with better documentation and support. They are also less expensive to enterprise solutions as well. A
small business website owner who has a clear understanding of business web design and what he or she wants will
find that these solutions will serve them well.
Before implementing your content management
solution, it is important that you devise a blueprint that will identify your objectives and strategies and
therefore define the specific needs of your unique website. This will help you, as a small business website
owner to know what information to be included on the website and how effective it will be.