Tips on How To Market a Product!
by T. Woodson
You might say I learned how to
market a product by the process of trial and error – mostly
error. I don't feel like I'm bragging too much when I say I
have been called a person of vision more than once in my life.
A lot of people see me as an innovative designer because I can
take a product to market rather quickly. No one sees me as
particularly sensible, however, and sensibility and being
practical is a big part of what product marketing is all about.
I never really bothered to think about product launches or
publicity. I would send out a few press releases, market my
product through word of mouth, and assume that it would sink or
swim on its own merits.
Fortunately, small business
owner was not my only title in the business world. I was
marketing my own inventions as a comfortable little sideline
buisness in the hopes that someday I would strike it rich. I
took the occassional flop after another flop in stride,
figuring that the time just wasn't right for that product. It
probably could've gone on like this forever with none of my new
and innovative designs making any money if I had not met a
marketing expert....here the secret was revealed.
She actually took me on as sort of a trial or
pity case. She was one of the premier regional experts in how
to market a product, and didn't really need to work with me.
Nonetheless, we bonded quickly. She saw something innovative
and promising in some of my design work along with the other
projects in marketing that I showed her.
She did something almost unheard of in the
industry – she agreed to do all the marketing work on spec for
a cut of the potential profits we could make on the product. I
guess like me, she did not really need the money. She made me
her pet project and the tips I learned were invaluable...or
priceless as they say.
In the end, it turned out very well for both
of us. She used her product positioning skills to make us both
a lot of money, and she got a sizable cut of the money we made
too. The tips and lessons I learned along the way about how to
market a product could be applied to many other projects I was
I didn't exactly get rich, but I certainly
came out of it pretty well off, especially considering how I
started. If she had never come along with her knowledge of how
to market a product and her connections, I never would have
gone anywhere. Best of all, I built a long term business
relationship with someone I really trust and admire. She will
remain nameless, but she knows who she is!
I still have a day job, but
I'm getting close to the point where I can end that completely
and just work on my own. In my opinion, there is nothing more
rewarding than that. And to think, if I had not learned how to
market a product effectively, I would still be on trial and
mostly errors. On the day I can finally quit my day job and
become completely self-employed, I'll know I've made it.
Sometimes its WHO ya know, not WHAT ya
Anyone who works in marketing or advertising
has seen the industry grow much more complicated in the last
for years. Branding, product design, logos, and even spin
doctoring used to be much more simple. New ideas such as viral
marketing, word of mouth, guerrilla marketing, and many others
have given all of us in the industry quite a mental workout to
keep up. It is refreshing, then, that some things stay the
same. Ultimately, everything still comes down to product logos,
and I think that is the way it will stay. Product logos are
probably the most important ingredient in how to market a
product in the first place.
I have seen many people
question the importance of product logo design, but that
questioning has never gone anywhere for them. Every stage of
the product logos process is crucially important to the
success how to market a product of any kind. Not
only do you have to choose from what must be
many perfect logos, but you have to get it out there once
you pick the right one for your buisness. Although there are
some new techniques for doing this, the old ones are also
important. If you're printing logos on products, giving away
promotional items, spreading the word through billboards,
advertisements, discount coupons, and product placement, you
can get people interested in your new design quickly and
Many people used to think that
the actual logos themselves were the most critical part of
how to market a product. People would discuss in depth the core
principles of design in hopes of coming up with the perfect
product logos. These days, we know that it is not true. A
product logo still exists in a context. People remember the
commercials where the product logos were first seen and
expanded on, and it makes as much or more of an effect as the
design of the logo itself.
Nevertheless, having the
perfect product logos is still very important...probably
THE most important thing about marketing a product, but only in
the sense of brand recognition. There are many different
ways to come up with logos, and all have their own pros
and cons. One of the most popular ways, of course, is to design
logos in-house. It has always been a popular option for medium
and large sized companies, but now, it is becoming more popular
for smaller businesses. Everyone, after all, wants to see their
logo designs come from their own company internally.
There's something nice about knowing that you have the talent
internally to create the perfect product logos design. It is
also just fine to get outside help in designing product
logos. There are companies that do nothing but design logos for
other companies. They are extremely good at it and advertise
So, no matter which direction
you take about how to market a product or which product
logos you choose, it is important to seek professional
advice. Seek help from both within and outside the
company to determine the best strategy for your